Product Strategy

Logo

    In 1993 SAMSUNG has launched a new program.  This program targeted to strengthen competitiveness  by attitude  and behavior of all employees.
Things public wanted to see from SAMSUNG. Logo SAMSUNG  receive  innovation to the media  commitment   of  company SAMSUNG  the focus will be the leader of the world. Name SAMSUNG  change write in English  as expansion of the company global presence. The name will be placed on the logo  received  new design  very powerful.  The media provides an overview of the organization. Oval  logo symbolizes the world moving through a distance.  Shows the image as a symbol of innovation and change.  font "S" first  and  font "G" and the last  through the oval  to connect section internal and external together.  Shows the objective of SAMSUNG  required  the one with the world   and to satisfy people in general.

Brand

       Samsung is a brand into the market a digital camera for only a fraction. because previously Samsung turned over to the market analog camera. Samsung wants to hit the market in other provinces  to be strengthened before turned into the to market in the city. Today, camera, Samsung become product with advertising buzz.  When the country strong.  Samsung has begun to market in Bangkok.  The next,  For product has a function over competitors into the market for a digital camera.

Target   group

     “Samsung market the camera.  Focus on the needs of the consumer. To make purchasing decisions easier. The recent launch of seven products.  Unique feature-rich   design  and function  for lovers of photography.Consumer response to new experiences every group perfectly. To Create trendy image  the position of  Samsung.  "Smart Camera ... Innovation Makes It Easy".  For the maximum of life in lifestyle.                                       

Current behavior in life have changed.  There is more social  including lifestyle, favorite photography.  Focus on the unique person prominent  Unique  and photography  harvest in the atmosphere  traveling  and to respond  trendy   changes  of  consumers.  Samsung is continuing to create products  both in terms of functionality   and the beautiful. Response to demanding applications   and image  completely.

Credibility

    The search will end up producing the best quality products of Samsung. Samsung is a name that can be trusted more  for the purchase of electronic products  Samsung digital camera is the most. A wise decision  and never put your expectations.  Picture begins to speak,  Memories of become life  and  mood  not be abstract  with new range of megapixel resolution, digital
and   high pixel camera.

Marketing

    Competitive digital camera market in Thailand.  Digital camera market   is competition as intense  with prices starting at less than the first   and functions use is increasing.  Consumers have the opportunity to select products   more diverse.

Goals  Marketing.

·       Increase its market share from 5% to 8% and 11% by the end of this year. With create known Digital camera brands, Samsung and more.

·       Samsung's Digital camera development to satisfy the needs of users as possible.

·       Change the target from a rural to a more urban.

·       Do not play the price war as other brands. It will focus on the function of the superior people primarily. The price does not different but can cover more than.

·       The sales presentation  with a camera that's perfect accessory  and more than other brands of digital cameras. For example, a car charger to the consumer.  The other brands are not available  equal to the purchase of a Samsung Digital camera  then   not buy extra equipment.

Competitor

      With the efforts of operators each camp  looking for  function of new jobs  the digital camera offers much more  make the market share digital camera with a resolution of the image in pixels  or   the price may not be a factor anymore  because present  operators in all camps  can develop their own products   equivalent   together  expected that in the near future the market share will depend on a variety of applications  or more functions.