Promotion Strategy & Advertising

      At Libkaew Central World. Wednesday, October 6 at the past. Samsung has launched the "Samsung 2 Views" generation concept “Fun exceptionally unique. Easy not unbound the frame.” Atmosphere of the camera, Samsung 2 Views is a wonderland. Chompoo  Araya  presenter launched a super bright in the princess and the right atmosphere concept in a dreamy wonderland. With children marching parade for the phenomenon “Fun exceptionally unique. Easy not unbound the frame.” for the phenomenon “Fun exceptionally unique. Easy not unbound the frame.”

       Mr. Arnut  Jangtakun  Executive Vice President. Thai Samsung   Electronics Co. Ltd.Press Conference to launch the camera 2 Veiws  and disclosed to reporters that Camera, Samsung's sales in Thailand  has been growing continuously for 3 consecutive years. The camera's current market share of 21%.and a target to become one of the photographic industry this year.With the potential for innovation  Samsung's technology.  To push brand of. Samsung  as an international brand that is recognized throughout the world.  Brand has been ranked as fairways 19th in the world. Mr. Arnut  Jangtakun  Samsung 2 Views  that the unique product.  The two camera screen  is the first  and one of the of Thailand. The research of the camera  addition to using cameras in photography, landscape, places, friends, people in the family   also use of the camera itself. Cameras  two screens will be able to answer in this section as well.

      Mrs. Sasithorn Kupattanakun Digital Imaging Business Group Head of Thai Samsung Electronics Co. Ltd.
Disclose the details highlights of the cameras, 2 Views this includes interesting features. The front screen can display numbers countdown (3 .. 2 .. 1) before camera will shoot if we take the time. The Jump shot that shows an arrow pointing up (3 .. 2 .. 1 ..).allows us to take Jump concerted
or the Child Mode which appears in the picture animations cartoon screen in front of lovely used to lure children to stop looking. For naughty children so we can take it easy.

and  increase more fun with features such as Smart Filter Effect to a convex curve (Fish Eye), spicy color effects. (Vignetting), effects a pencil line  is a nice change   sketch(Sketch), a fog lamps effect (Defog) includes all effects replicas (Miniature).

        When a reporter  ask the current competitive market of camerarange. Sasithorn said  recognized that competition is more severe  especially at the end of the year.  This year, Samsung has launched a new version of the camera continuously. Since the beginning of the year  up to now, more than 40 versions ago. Which supports all levels  the camera auto  to a camera for professionals. For Samsung 2 Views  a  new product. Samsung is expected to be the dominant products in the camera   by  expected that the clarity of the product  to differentiate it from competitors  and  impress the customers  certainly.

        Samsung's first and the only one with a digital camera, two screens. Budget to more than 150 millionBaht    with the market growing stronger  of digital cameras   handy size, easy to carry. Who want to own a camera case  but   performance is not a small size. Available at the Samsung shop and Dealer shop across the country.

         For the year 2554.Samsung planning active marketing campaigns consumer promotion owner easy. With a focus on consumer experience across roadshow and workshops. To create a broad awareness of Samsung.  Including a 360-degree media solutions he line of beaufort  and  B-Low the line  Such as the use of media for advertising, both offline and online,  Activities  Marketing campaign,  Selling point  and co-marketed with partners to reach target consumers as possible.